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Latest News
backuSwith.com launches in Spain
Independent price comparison and switching service, uSwitch.com, has announced the launch of its first international site - www.yoahorro.es - in Spain. The new site offers Spanish consumers a full price comparison and switching service across home utilities and personal finance products, such as mobile phones, broadband, credit cards and car insurance. Its service mirrors that offered by its parent company in the UK.
While the main site is aimed at Spanish nationals and will operate under a different name, www.yoahorro.es, an English version using the domain www.uSwitch.es is also planned for the large British expat community in Spain. Initially both sites will drive traffic from search engines, with a longer term marketing plan being developed.
Nick White, Product & Commercial Director at uSwitch.com, says: "We looked long and hard at a number of European countries and believe there is a great opportunity to establish a presence in many of them. Spain was the ideal place for our first launch because Spanish consumers are receptive to the idea of switching and comparing to get the best deal, but the market is not as advanced as in the UK. As a result this new market presents an exciting business opportunity for us and we are getting in at the right time to take full advantage.
"We are deliberately choosing to play to our strengths. We were one of the pioneers of the comparison industry in the UK and will be drawing on our skills and expertise in this sector. So far it has gone very well. We are now actively looking at further launches and our aim is to get more up and running this year."